At WoW, membership isn’t about status—it’s about how fully you want to live.
It’s about alignment. The desire to slow down, connect deeply, and make room for the moments that matter.
Whether you’re just beginning your journey or ready to dive deeper, both paths open the door to wine, community, and meaningful connection.
Why choose WoW?
Join WoW—our free membership—and enjoy access to curated wines, community gatherings, and exclusive offers.
You’ll receive invitations to all public events, access to our monthly newsletter, and member perks like free local delivery, special wine pricing, and guest privileges—with no cost and no commitment.
Why choose WoW+?
Upgrade to WoW+ to step even further into the experience.
You’ll receive everything in the WoW membership—plus exclusive access to private member-only events, seasonal 3-bottle wine samplers, and preferred pricing across wine, events, curated experiences, and luxury partner offerings.
From 15% wine credits at public events to priority access to winemaker dinners, rare bottle releases, and excursions, WoW+ is designed for those who want to bring more joy, intention, and sensory richness into their lives.
WoW is where you begin.
WoW+ is where it deepens.
Choose the pace that matches the season you’re in.
Then let us take you somewhere beautiful.
| Benefits | WoW | WoW+ |
|---|---|---|
| 10% instant discount on public events | ✓ | |
| A quarterly 3-bottle seasonal wine sampler—red, white, or mixed | ✓ | |
| Invitation to elevated WoW+ Member-Only events | ✓ | |
| Priority access to limited-ticket wine dinners and winemaker experiences | ✓ | |
| Invitations to private excursions, tastings, and pop-up experiences | ✓ | |
| Special pricing on curated wine cases and rare bottle access | ✓ | |
| Exclusive partner benefits, such as: • Curated discounts on partner luxury hotels, private chefs • Free or discounted day-passes, spa services, and pools | ✓ | |
| 10% instant in-store discount on all wine purchases | ✓ | ✓ |
| Invitations to all WoW Wine Club public events | ✓ | ✓ |
| Access to our weekly email newsletter | ✓ | ✓ |
| Exclusive special offers for members | ✓ | ✓ |
| Priority RSVP access to open events | ✓ | ✓ |
| Free local delivery (3 km from Centro) on orders of $1500 MXN | ✓ | ✓ |
| Bring-a-guest privileges for select events | ✓ | ✓ |
| Price | Free | $599 MXN |
