About
The Founders
WoW Wine Club
Ed De Masi and Jose “Pepe” Cabrera
The WOW WINE CLUB was founded by Ed DeMasi and José “Pepe” Cabrera, two passionate individuals passionate about connection, hospitality, and exceptional wine. Their partnership combines decades of entrepreneurial energy, deep industry knowledge, and a shared vision: to create a Wine Club that connects people in unforgettable ways.
Ed
DeMasi
Ed’s all about bringing people together over great wine, delicious food, and good conversation.
With decades of creative and practical experience, he is the driving force behind WOW WINE CLUB, organizing welcoming, joyful, and authentic events.
He leads the team with heart, keeps an eye on the details, and loves creating experiences that leave people feeling inspired and connected.
His vision for WOW is broad:
A thriving and inclusive community with a packed calendar of tastings, dinners, concerts, excursions, and more. Whether it's a five-course meal or a casual tasting, it's always about connecting, exploring, and having fun.
José “Pepe”
Cabrera
A respected figure in the world of wine imports and hospitality, Pepe brings extensive industry knowledge, sourcing expertise, and operational acumen. As co-founder and PR manager of WOW WINE CLUB, he ensures a steady stream of exceptional wines, fosters key business relationships, and identifies unique locations for the Club's curated experiences.
Pepe's warmth and welcoming nature have allowed him to forge lasting bonds in the world of hospitality and wine: relationships based on trust, generosity, and authentic connection. He is a vital bridge between producers, establishments, and the community served by WOW WINE CLUB.