01.

WOW Presents:
Tres Raíces

In an important partnership between the WOW Wine Club, Hédoné Experience by Lincoln, the Matilda Hotel, and the Tres Raíces winery.  

We designed an exclusive event where you can enjoy a combination of details that make a complete wine experience
You'll enjoy the elegance of the Lincoln Navigator, the exclusivity of the Matilda Hotel in San Miguel de Allende, and of course, the great wines and fantastic cuisine of the Tres Raíces winery.

02.

Hello
Matilda

We'll welcome you to the Monkey Bar at the Matilda Hotel with an impeccable WoW Italicus Spritz with Green Olives. The Salmon and Dill Petit Four will be the perfect pairing.

A pleasant chat with the guests enjoying the WoW Italicus Spritz is ultimately the best way to start the experience.

• Italicus Spritz with Olives
• Salmon Petit Four with Dill
• French waters Evian

03.

Hédoné Experience
by Lincoln

Our partnership with Hédoné Experience by Lincoln means guests will enjoy the Lincoln Navigator ride from the Matilda Hotel to the Tres Raíces winery.

We'll have canned wines from The Wind Effect as well as Evian French waters to enjoy along the way.

• Welcome Note
• The Wind Effect Wines
• A Snack by Zazil Artesanal
• French waters Evian

04.

A Wine
Tourism Walk

You will enjoy a walk through the vineyards, guided by a winemaking expert. You will get to know the fermentation area and they will tell you about the history of the winery. You can taste wines directly from the barrels in the underground cellar. The experience consists of:

• Guided tour of the vineyard
• Wine tasting from the fermentation tanks
• “En Premiere” tasting in the Barrel Room

Three exclusive experiences to understand the essence of the Tres Raíces winery.

05.

An Exceptional
Tasting

The Tres Raíces winery produces a wide variety of wines.

Tres Raíces' team of experts made a special selection of wines for WoW Wine Club members.

In short, it is a private tasting in which you will learn some of the winery's secrets.

• Special Tasting
• Exclusive selection of wines
• French waters Evian

06.

Pairings
in Terruño Negro

After a fantastic day of great experiences, we'll culminate with a culinary experience at the flagship restaurant, Terruño Negro.

You will be welcomed on the restaurant terrace with two cocktails prepared with Tres Raíces wines.

You'll continue with a meal created by the chefs, featuring a combination of culinary techniques and exceptional flavors.

At the end, we will return in the Lincoln Navigator to the Matilda Hotel in San Miguel de Allende.

• Two Signature Cocktails
• 7-Course Menu
• Pairing with 5 Wines
• French waters Evian

• Return to Matilda in a Lincoln Navigator

Here's something
Come closer...

We want you to immerse yourself deeper in the world of WOW, not because we've told you it's something special, but because we want you to feel it instantly.
Through light, texture, movement, and energy. Through an image. A glimpse. A carefully set table.

We won't just show you what we do. We'll create a multitude of sensations.
And we will do so with shared respect, complementary strengths, and a clear vision.
This is what makes WOW WOW.

Creativity with intention

Emotion, Beauty and Mystery

Our goal is not just to inform, but to captivate people.
Draw them in through excitement, beauty, and mystery, so they feel something even before they know exactly what they're experiencing.